It's World Mental Health Day today and while my timeline is flooded with pastel quotes, heart emojis, and "be kind to your mind" messages, I decided, why not discuss how India actually views mental health? so yes there used to be a time in India, mental health used to mean "don't inform the neighbors or they will believe you are crazy" Flash forward to 2025 and therapy is suddenly cool. Everyone's either off to therapy, considering therapy, or at least making reels with hashtags like healing era ✨.
But let's stop there. Is this a cultural awakening or another Indian rehashing of Western trends? Because somehow it seems like we have leapfrogged from "log kya kahenge" to "look what my therapist said today" in record time.๐
And sincerely, it makes sense. We are in a nation where the education system crushes you, the job market shames you, politics gaslights you and your family thinks "just get married" is a treatment plan. Somewhere between being overworked, underpaid and forever being compared with Sharma ji ka beta, therapy fell into the chat.๐ฌ
Now, if people are leaving because they really want to heal, or because it's something that looks good on Instagram stories, that is a different argument. But what's certain, therapy is no longer spoken about in hushed tones...it's flaunted, filtered and hashtagged.๐
๐The Rise of Insta-Therapy: When Healing Met Hashtags
Social media did what decades of awareness campaigns were unable to. It made therapy seem accessible. But it did make it too easy.
Instagram became our new therapist.
Three-slide carousels and quoteable aesthetics now walk us through existential breakdowns.๐
"Cut off negativity." "Choose peace." "Manifest happiness."๐
We repost, we nod and we feel instantaneously cured until the next overthinking spiral at 2 a.m.
This is what I refer to as snack-sized healing. theory comforting, practice hollow. Because actual therapy isn't pretty. It's messy. It's facing childhood wounds, not captioning them. It's not vibe-checking your energy. it's staying in silence with the parts of yourself you have been avoiding for years.๐ข
But I will credit Instagram with this, it opened up the discussion. Even performative awareness is awareness. Aesthetics may have initiated the revolution, but others gained the strength to seek assistance off the screen and that's what counts.✊
๐Emotional Capitalism: The Business of Burnout
When a society is finally forced to recognize its overall fatigue, someone is going to cash in on it. Step in the "self-care industry."๐
Mental well-being is a billion-rupee industry now. Brands are selling you lavender candles, anti-anxiety teas and mindfulness apps. all guaranteeing calm in 15 minutes or fewer. We've commodified therapy and made healing an aesthetic.๐
Self-care is not retail therapy. But that's what it's turned into. a capitalist lullaby for workaholics. Because somehow purchasing a new scented candle is how you #reconnect with your inner child.๐ซ
Let's be real the only thing that's actually relaxing is knowing your rent is on time.
Nevertheless, there is a silver lining. the dialogue has made it to the mainstream. People are reading about trauma, challenging their survival patterns and grasping mental health sans labels. The consciousness is lopsided, yes but it's no longer hidden.๐
๐Therapy as a Status Symbol
In urban India, therapy is the latest luxury. the emotional counterpart to an iPhone update.๐
Individuals use "My therapist says…" in a conversation as a badge of honor. It's no longer healing, it's branding.๐
We have created a culture where attending therapy is a sign of intellectual gravitas. the contemporary signifier of self-awareness. But what lies beneath the well-groomed veneer is the same chasm that affects all of India: accessibility๐
Because while the urban elite argue about attachment patterns, someone in a Tier-3 town continues to be advised, "Beta, sab Bhagwan ke haath mein hai."
Therapy is progress, yes, but it’s also privilege. And it says something deeply uncomfortable that peace of mind, like everything else, comes easier to those who can afford it.๐ธ
๐The Generational Shift: From Silence to Oversharing
Our parents grew up in a world where feelings were inconvenient.
Crying? Weak. ๐
Anxiety? Overthinking. ๐ค
Stress? Just be strong.๐พ
Life gave no room for feelings only survival was crucial. They did not possess therapists, hashtags or even the vocabulary to handle what was taking place within.
We, however, were left with the luxury of paying attention. To feel. To wonder. To worry. To ask for help. And perhaps that is why we swing so dramatically from silence to too much information, from pent-up thoughts to sharing every mood on the internet.๐ฅ
We dissect each thought, tag each emotion and occasionally even convert our struggles into merit badges of self-awareness. Social media promotes it but even without social prowess, we compare, we measure, we tell our pain like a tale meant to be observed.
๐Here is the surprise: actual healing does not reside at the extremes. It is not covering up or parading around. It is observing the turbulence in your mind, tolerating it and finding ways to move on despite that. That is the lesson our parents never had a chance to learn and we are still struggling to get it right.
๐Sameeksha's Verdict: Navigating the Therapy Boom Without Losing Your Mind
India is finally discussing mental health slowly, messily and imperfectly. But directionless talk can just end up as sound. Here is my no-nonsense guide to surviving the therapy boom:
1. Choose Real Help, Not Pretty Filters✌
A therapist's recommendation is more important than their Instagram feed.
Credentials > captions.
2. Teletherapy Works๐ป
Can't get to a city clinic? Online sessions are still earnest healing. Don't dismiss them.
3. Stop Performing Your Pain๐
Not all emotions are for an audience. Some epiphanies are yours, not the world's.
4. Consistency Trumps Clout๐
No single session is going to resolve years of baggage. Healing is a long game, not one of likes.
5. Learn Emotional Hygiene๐ฌ
Sleep, boundaries, water. the things Instagram doesn't post about.
6. Talk, Not Tweet๐
Listen to friends who share. Actual support > online validation.
7. Support Access, Not Awareness๐
Follow NGOs, give, or share real resources. Change occurs offline too.
๐Best Telehealth Apps for Online Counselling in India
Amaha: This provides professional therapy and free counseling services throughout India to help support your mental well-being.
TalktoAngel: This is one of the biggest online counselling platform in India that offers online counselling and other allied mental health services.
BetterLYF: Provides top-notch psychological counseling online from experienced and skilled listed therapists.
Rocket Health: Offers judgment-free and confidential treatment of all mental and emotional issues.
CareMe Health: Provides therapy, psychiatry and self-care resources, all the privacy of your smartphone.
๐NGOs to Support Mental Health in India
The Live Love Laugh Foundation: A non-governmental organization that promotes awareness of stress, anxiety, depression and mental illness in India.
The Sangath: Draws upon community and health system assets to provide psychosocial interventions aimed at preventing and treating mental health issues.
๐The Takeaway: Healing in Progress (And That's Okay)
Therapy in India is no longer taboo. it's trending. And that's both beautiful and concerning.
Gorgeous because we are finally speaking. Troubling because we have begun confusing speaking with healing.⭐
But change is never elegant. It's clumsy, boisterous and full of paradox and thats fine.
Because even though half of India is still pretending for the algorithm, the other half is actually finding solace in genuine conversation, genuine counselors and genuine self-reflection.
Confession time:-I had big plans to publish this blog at sunrise, surfing the wave of popular hashtags and peak engagement. But guess what? My own mind plotted a wee rebellion. Overthinking, over-feeling, under-functioning. So here it is, late, a bit messy but fully caffeinated and straight to your heart.๐
Take a minute today: send a message to a friend, make that appointment, or simply sit with yourself and breathe. Ignore the captions, ignore the likes. genuine care doesn't require validation.✊
So on World Mental Health Day today, look beyond the hashtags.
Because at the end of the day,
It's about feeling, learning, growing… and perhaps laughing at the chaos that got you here.
So take it, own it, let your heart be heard.
At times the soul speaks loudest when the world is not listening.๐ซ










